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  • Case Studies

Gorilla Marketing 101

Picture this: you’re in Las Vegas for Money2020. As a senior executive, you’re representing your firm at the conference, looking to make an impact and generate new business leads. Your phone alerts you to an e-mail from the organizers inviting you backstage for an opportunity to meet some of the stars visiting the conference. All looks legit. You confirm your attendance and think nothing more of it. When’s lunch?


However, it turns out this email was a targeted phishing attack, aimed at C-level execs and sent out by identity authentication firm authID.


Out of 436 opens, 210 recipients – 48% – clicked the simulated phishing link embedded in the email. Recipients included CCOs, CTOs, CISOs, CIOs, and heads of fraud and risk management for the largest banks in the US.


This is an example of Gorilla Marketing, that gets you noticed.

FinTech Futures Article

Reflecting on a great run at Socure

Between early 2018 and the end of 2020, I was fortunate to lead Socure as their CEO.  I reflect here on our mission to use machine learning to eliminate identity fraud and verify the identity of applicants for most American banks, issuers and Fintechs.  A great team delivered amazing results as measured by revenue growth, margin expansion, best workplace awards and increased valuations across multiple rounds of funding.

Make the Best and Brightest Better

As CEO at Clarity Insights, I led our company to achieve significant growth by implementing four strategic pivots of the business. The first was from legacy data warehouse consulting to Big Data Analytics consulting. The second pivot was away from staff augmentation to data analytics strategy. The third was from waterfall methodologies to agile squads similar to those at MuSigma and the fourth pivoted from analytics on data housed on ­premise to cloud­ based analytic

The most important job of every CEO

Raising Capital

Fundraising is a critical function for every CEO. Your presentation to investors must articulate a large TAM, highly differentiable IP, a proven team and the right market timing. Create the right pitch deck, stand firm on your terms and choose the right anchor investors.

Read the story

CNBC State of Pay

AI is radically changing the way retailers verify the identities of their consumers.

Tom in Silicon Valley Series on AI and Big Data

Evolution of Cloud, Analytics, AI and Human Integration

Leading blogger Kevin Benedict and I discuss how artificial intelligence and automation are evolving from hybrid models to more trusted automation models.

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Cultural Impact on Digital Transformation

Leading blogger Kevin Benedict and I discuss the importance of developing the right culture in your enterprise so you can compete successfully in an age of digital transformation

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The Power of Algorithms

Leading blogger Kevin Benedict and I discuss how digitizing physical objects, adding real-time sensor data, analytics, AI and algorithms offers incredible amounts of new value.

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Security, Automation and Managing IT

Leading blogger Kevin Benedict, Cybric CTO and security expert Mike Kail, and I discuss the challenges of securing data and applications across global enterprises, and hear their best advice and recommendations.

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The Lessons of Google

Leading blogger Kevin Benedict and I dig into the lessons Google has taught all of us on the value of data, and how data can be used as a competitive advantage

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Digital Precision with IIoT, Analytics, AI and Digital Transformation

Leading blogger Kevin Benedict and I discuss the Industrial Internet of Things (IIoT), analytics, artificial intelligence (AI) and digital transformation, and how it all plays a role in operating a more precise business that leads to competitive advantages.

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