Pivot CEO Case Studies

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The brand of your company must be synonymous with the value you create for your clients. "Clarity Insights" identified Clarity as an Insights driven company more clearly than "Clarity Solution Group".

It is not enough to have a lot of data or a large team of data scientists writing features and building models.  To grow revenue and profits exponentially, you must automate the entire data science platform. 

Cognizant led an internal pivot by expanding their reach through SOCIAL networks, make their value intuitive on the MOBILE device, speeding the time between ANALYTICS and action, all on a ubiquitous CLOUD platform.  They led by example. Clients followed.

At Netegrity, I led pivot from a passive in bound sales force that waited for leads into aggressive outbound “Oracle style” field organization. Sales, Marketing, Services and Support all worked in concert to deliver high value to customers

Oracle COO Ray Lane taught me that when you are setting strategy, don't be insular to only the senior executives.  A small selection of top performers from a cross section of the organization should have a seat at the table. I have done these at every company.

You always manage your costs, but to grow revenue you can't just keep doing more of the same.  You must pivot the organic business you are in to create more value or you must look at ways to acquire assets that will move you further up the value chain.